Everyone is talking about the circular economy: We want the urban (and also rural) society of the future — circular, climate-neutral and fair. And that as quickly as possible, because time is pressing. But we also know that it can only develop step by step. The first pioneers are slowly making their way under their feet. The direction is roughly known - but there is hardly a specific, motivating picture of the objective.
Circular Living 2040 aims to develop the visual target image of everyday life in a district and thus activate a broad public. It should open minds and hearts to the potential of emerging transformations. It wants to prepare the ground for upcoming innovations and strengthen existing offerings by embedding them in a larger picture.
Circular Living 2040 invites you to look at the lifestyle of tomorrow. To this end, it creates a holistic, attractive future scenario in which circular practices and offers intertwine. Circular Living 2040 makes everyday life of the future tangible and tangible in the form of a furnished apartment full of artifacts and traces of life.
There are hardly any specific ideas of what the circular economy should look like in our lives on a large scale; the few offers are set in small niches. Not surprising, because: The same as today, but in a circular way, does not work with the current structures.
In order for companies and organizations to develop and successfully operate novel circular offerings, new social practices and framework conditions must be established. At the same time, for new practices to become mainstream, appropriate offers, processes and structures must be widely available. In short, the circular economy needs a circular society and vice versa.
As long as there are no concrete guidelines and plausible objectives, the urgently needed transformation will be slowed down by interacting dependency rather than reinforced.
We can get started here.